Product Packaging Design: The Ultimate Guide for New Startups

Product packaging is one of the most important features for any types of retail products. Not only does it keep products safely organized inside it but also is responsible for shelf based brand and product advertisement as well. New startups from all product industries have a perfect opportunity to offer high quality satisfactory packaging that gets appreciated throughout the product lifecycle including shipping, retailing, purchasing and unboxing stages. However, the balance is very delicate and to get product Custom Packaging right is of great significance.

When you talk about packaging designs, the way your Custom Boxes look and feel including their material quality, die cut material customizations, printing finish and color combinations, all have equal importance. Best packaging providers in the industry also offer packaging boxes templates where new startups can feel just how their finished packaging would look once finished. Some of the most significant features to look for in your ultimate best packaging are:

  • It should be able to keep products safely organized
  • It should be able to highlight product features via printing
  • It should be catchy yet appropriately suitable for the packaged products
  • It should have precise material designs, shapes and sizes
  • Additional product special customizations should be provided
  • It should feel great to the touch

Here are some significant tips for our ultimate guide to perfect Custom Printed Boxes and packaging for new startups:

Customization Options Specific to Products

Different retail products have different presentation levels, some are more fragile than others, some need to be carried away without the use of any additional bags and there are other unique and luxury ones that need very high quality Custom Boxes and packaging. Being a new startup, your products should be packaged in packaging that is able to provide customizations specific to your particular products. These may include:

  • Clear die cut windows
  • Tray and lid style wide tray boxes
  • Gable boxes with handles
  • Double side extra safe boxes
  • Custom plastic or cardstock inserts
  • Silk or velvet lining for all layers and sides

A combination of some of these unique customizations or any single ones might be required for specific types of products. If you are a prepared food startup, gable boxes with clear windows might suit best. For toy and gift products, inner die cut inserts with clear sides would be the best option while silk or velvet lining will work great for expensive jewelry or tech products. Decide your customizations perfectly, these will go a long way into providing a satisfactory unboxing for your customers. Here are fee examples:

Attractive and Fancy Printing Options

When looking for ultimate Custom Packaging for retail products, printed designs, brand names and logos or other text based or image oriented information is as significant as any other features. This is where you can build up a brand or product perception among your target market and also make your packaged products look and feel great with catchy prints and unique designs.

High quality offset printing is one of the modern ways that provides many different custom printing finish options including embossing, debossing or gold/silver foil stamping for brand logos and names also other fancy designs. Offset printing can also get you high quality raised ink prints that are perfect for any text based information or detailed designs that might need to be printed on your Custom Printed Boxes as well. Using the accurate CMYK color model can also ensure attractive and accurate natural colors for your printing finishes. Watch this video to find out more about offset printing.

Beautiful Minimalistic Packaging Boxes

For many different types and kinds of products from different industries, some of the most suitable Custom Packaging boxes are minimalistic ones that are finished in a single or dual color tone and have least amount of necessary printing on them. These types of Custom Boxes are not only attractive but also provide eye-pleasing finishes allow for customizations like velvet or silk laminations on their topsides as well.

Whether you have expensive technology products, jewelry, prepared sweets and cakes or fashion clothing products, minimalistic packaging can really get your products the much needed catchy finishes that you are looking for. Being new startups, head turning packaging can boost your sales bringing in more profits ensuring long term growth for your brands as well. Have a look at a few moralistic boxes below with only brand printing and sweet color combinations:

Eco-Friendly Packaging Boxes

Modern people are becoming more and more aware of the devastating effects our daily use products are having on the environments. Packaging is one of the biggest contributors across the world and environmentally aware people today, demand ecofriendly packaging that has the least diverse effects on our planet for the coming generations. Besides, when done right, eco-friendly packaging can look and feel just as good as regular packaging, so why not.

Kraft ecofriendly materials, biodegradable ones or recycled cardboard or corrugated materials are becoming more and more adopted by products manufacturers around the world. When you are looking for the ultimate packaging to impress your customers with, adding eco-friendly features along with how beautiful or attractive your Custom Printed Boxes look can be very significant. Watch this videos on youtube and find out some of the best eco-friendly packaging ideas.

Luxury Feeling Cheap Boxes

Making your packaging look and feel luxurious while keeping its cost low is a goal that almost every product manufacturer sets. As hard as it may sound, the idea is very much a possibility when smart type of ideas are implemented to provide that unique look and feel with materials that are cheap and possibly even recycled.

This luxury look and feel can be provided by using die cut precise designs and even somewhat futuristic looking packaging boxes. Having add-ons like magnetic closure, ribbon printing, fancy cut shapes and other practical options like luxurious looking clip closure can make your boxes look and feel expensive and yet when you use recycled cardboard or corrugated materials, you will end up enjoying very low costs for them as compared to additional embellishments for your boxes. Here are some examples below: