For this article, we find Yassine who will show you the main principles of Sellers Techniques, so that you do not feel helpless when you are sold.
BonneGueule usually teaches you to know as much as sellers (sometimes even more), but it is also useful when you start to know the great Technique de vente. That’s why we invited Yassine to talk about it. Yassine, it’s yours!
After a seller’s advice to me speaking “spring inspiration” to justify the price too high of a simple blue chino, I thought to myself that an article devoted to their techniques became indispensable.
Note that the purpose of this article is not to get sellers for manipulators willing to sell you anything to get a commission. Some sellers are really passionate about their work and will not hesitate to tell you about their collection in detail (for the Parisians, I invite you to take a ride at Elevation to really become aware of what a good seller is).
Note from Geoffrey: Among the best advisers in store, I also emphasize the professionalism of the staff of RoyalCheese, FrenchTrotters , Shopping Center, Melinda Gloss , and Ly Adams . And I forget many others!
While your goal is mainly to find the piece at best value for money, with always the assurance of advancing your style.
It is extremely rare to see a salesman tell you that ” this piece is too precious compared to your style “, or that ” these shoes do not fit your personality “. Conversely , he will worry especially about the size with the famous ” you feel how in it ? “. Some sellers, obsessed by their commission or pressed by their manager to make the number, will forget your interest and will push you to buy something that does not suit you: they are the bad sellers (rare, fortunately).
It is essentially from them that we will speak. But first, let’s put ourselves in the shoes of a salesperson. Nothing like this to better understand his motives. From the way he welcomes you in the shop at the moment when he lets you leave, there are different steps impossible to circumvent for him …
The Steps Of Selling For A Seller (By Geoffrey):
The same steps are always found during the relationship with the seller. At the same time, all sellers do not take it equally: there are the good, and sometimes the bad. Please note that you will rarely find bad sellers in the good shops that distribute the brands we advise . Very often, everything is bound!
The good seller: He is present but does not impose himself: he greets you, and that’s all. He then stays attentive, and waits for you to solicit it. He only intervenes if he sees you in search of something, or with a puzzled look at a garment.
The bad seller: He comes straight to you, with one: ” If you need something, do not hesitate . ” Or worse, because even more aggressive : ” How can I help you ?” It’s as if you were not allowed to be just curious, and we often know from the start whether you’re going to get bothered, or to be positively supported by a salesperson.
The good seller: Once the exchange starts, it is at your listening. He speaks little. He is more of an assistant than a consultant. He simply gives you information, to let you face a choice, of which only you have the full decision: ” this item also exists in blue, it is in the reserve ” , ” on this garment, there is a cordon Tightening to protect well from the cold ” ,” this shirt waists very wide at the level of the shoulders ” .
The bad salesman: It is positioned from the start as an expert: it is he who is right. If you do not follow his / her purchase recommendation, you are wrong. It does not let you go for a second, you drown under the information.
The good seller: It’s simple: it leaves you peace. Better: if he sees that it is not the right size, he tells you. He does not compliment you: he has enough confidence in his cam.
The bad seller: During the fitting, he continues to make you drink the cup under the generalities. With pseudo-science of clothing and holy tendency, but also by compliments. Yes, it sounds wrong, and that’s normal. He will also direct his speech to divert you from what is wrong with the garment and try to prove to you that it is normal with big declarations: ” it is a style a little wide “.
The good seller: He lets you finish, and asks politely: ” Do you take it? ”
The bad salesperson: Very soon, he goes on to follow up, assuming that you have decided to buy the garment: ” I’ll put it in a bag right away . ” When it’s a costume, Jumping on it to make the retouch.It also tells you of a supposedly good deal, or that it is the last piece.
The good seller: He let you know that you can come back to the slightest problem, and wish you a good day.
The bad seller: Once he made you buy all he had to sell you, he will continue to compliment you on your choices. Why ? So that you do not rationalize too much back home, telling yourself that you have let yourself go too much, which could lead to a return of the merchandise.
Be attentive to all these signs: try to distinguish the good and the bad sellers!